Gmail is
a free, advertising-supported email service
developed by Google.
Users can access Gmail on the web and
using third-party programs that synchronize email content through POP or IMAP protocols. Gmail started
as a limited beta release on April 1, 2004, and ended its testing
phase on July 7, 2009.
At
launch, Gmail had an initial storage capacity offer of one gigabyte per
user, a significantly higher amount than competitors offered at the time.
Today, the service comes with 15 gigabytes of storage. Users can receive
emails up to 50 megabytes in size, including attachments, while they can
send emails up to 25 megabytes. In order to send larger files, users can
insert files from Google Drive into the message. Gmail has a search-oriented
interface and a "conversation view" similar to
an Internet forum. The service is notable among website
developers for its early adoption of Ajax.
Google's
mail servers automatically scan emails for multiple purposes, including to
filter spam and malware, and to
add context-sensitive advertisements next to emails. This advertising practice
has been significantly criticized by privacy advocates due to concerns over
unlimited data retention, ease of monitoring by third parties, users of other
email providers not having agreed to the policy upon sending emails to Gmail
addresses, and the potential for Google to change its policies to further
decrease privacy by combining information with other Google data usage. The
company has been the subject of lawsuits concerning the issues. Google has
stated that email users must "necessarily expect" their emails to be
subject to automated processing, and claims that the service refrains from
displaying ads next to potentially sensitive messages, such as those mentioning
race, religion, sexual orientation, health, or financial statements. In June
2017, Google announced the upcoming end to the use of contextual Gmail content
for advertising purposes, relying instead on data gathered from use of its
other services.
As
of July 2017, Gmail has 1.2 billion active users worldwide, and was the
first app on the Google Play Store to hit one billion installations
on Android devices. According to a 2014
estimate, 60% of mid-sized US
companies, and 92% of startups,
were using Gmail.
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